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3 Reasons Why Your Social Media Strategy Isn’t Working
Are you one of many businesses that’s still not seeing the benefits of social media? You’re not...
Infographic: 7 Steps to Digital Marketing
Are you one of the 80% of companies that has no digital marketing strategy? Maybe you’re one of...
Why your Sales Team Needs To Be On Board with Digital Marketing
In 1992, one of the eighteen Baldwin brothers (this is for effect, I know it’s Alec... stay with...
Five Content Marketing Mistakes to Avoid
We all dream of creating that one piece of content that goes viral with shares, comments, likes...
11 Steps to Using Twitter for Lead Generation
These 11 steps to using Twitter for lead generation are doable for any sized business, and...
Marketing Automation Basics & How Businesses Are Using It
When it comes to marketing your company, every business owner wants to make sure they connect with...
Don’t Be Socially Awkward About Selling
As I watched The Wolf of Wall Street for the 18th time and got amp’ed up by the “pick up the...
How to Manage Negative Social Media Comments
You think you’ve got social media nailed: a tweet here, a hashtag there, a picture or two to keep...
Why Your Website Sucks and How To Fix It
Part of what we do here at Digital Giants is assess websites for clients and potential clients....
Seven Things I Discovered in Seven Years on Twitter
Happy Twitter anniversary to me! Yes, I’ve been on Twitter for seven years -- that’s 99.9% longer...
Five Reasons Why Digital Marketing is Scary
Imagine sitting at home in the dark, watching a marathon of horror movies. The movie is...
Social media is doing nothing for your business. Here’s why.
It’s time for businesses to realize that social media isn’t just for teenagers or time wasters. It...
Email Marketing Matters and Here Are the Stats to Prove It
There seems to be a growing mindset among many businesses that sending email to a list is spam,...
The Top 6 Ways to Repurpose Your Content
If you’re like most, content marketing can sometimes lurk at the bottom of your to-do list. You're...
Why Your Content Needs To Be Visual
We’re often asked by our clients if visual content is really worth the time, money and extra...
Ready to dominate your pharma competitors online? Meet Digital Giants at CPhI from October 7-9
At Digital Giants, we’re pretty passionate about connecting online and building web presence. But...
Write a Blog Post People Will Care About With These 4 Tips
Four Tips For Better Blogs From search engine optimization to janitorial supplies and...
It’s Time to Explore Digital Marketing for Manufacturing Companies
In a previous blog, we wrote about the importance of pay-per-click advertising for manufacturing...
4 Big Benefits of Producing Visual Content
Welcome to the visual era of content marketing. Attention spans are decreasing, and so has our...
3 Reasons Why B2B Companies Need To Be On Twitter
It’s one of the most asked questions we get from B2B companies: does my business need to be on...
Maximize your Twitter Website Card’s Potential with Twitter Advertising
This article is part two of two in our series on Twitter website cards. To catch up to speed,...
How Manufacturing Companies Can Generate Leads Through Online Advertising
As someone who’s been watching marketing evolve over two decades, it’s been easy to see the trends...
Businesses Without a Website are saying “We’re Closed”
Surveys Say Businesses Are Not Taking the Web Seriously Recently, our survey of Canadian...
How to grow your business with LinkedIn Advertising
LinkedIn has been undergoing an important transformation. No longer will it only be known as...
How to Create a Twitter Website Card
Twitter website cards are a relatively new feature. Just introduced last year, the concept makes...
Finding the Right Fit: What to look for in a digital marketing agency
How many times has “learn how to market online” gone up and down your list of priorities? Are you...
How to Get Started in B2B Content Marketing
If you think that B2B is a synonym for bland and boring, you couldn’t be more wrong, especially...
How To Choose The Right Social Media Channels for Your Business
Trying to figure out if social media is right for your business? Most companies aren’t sure, so...
Digital Giants Featured in PROFIT Magazine: The Chaos-Free Way to Give Staff Freedom
Over here at Digital Giants, we work a little differently. Yes, we do great work for our clients...
Digital Marketing + Trade Shows: A Match to Make Connections
It’s a question that you’ve likely considered in today’s digital dominated world: has online...
Snap Me: What is your Business Saying in Pictures?
Walk down the streets of Freetown, Sierra Leone with a camera and you will soon hear someone say...
Why You Need to Spend Less Time on Facebook and More Time on LinkedIn: Part Two
When I wrote this post last year, little did I know that it would be one of the most read stories...
How Mobile Internet is Changing Lives in Sierra Leone
You can rarely escape the hot sun in Sierra Leone, nor can you escape Africell or Airtel...
Marketing a Game Changer: Driving Demand for Innovative and Niche Products
If you’ve ever used sunscreen in that handy spray can that sprays at all angles continuously,...
Why You Can’t Put Off Updating Your LinkedIn Profile Any Longer
Are you one of the fifty-two percent of Canadian businesses still ignoring LinkedIn? It’s been...
Generate B2B Leads by Building Your Web Presence
Build Your Web Presence For B2B Leads B2B buyer behaviour continues to evolve, and one thing is...
Web Presence Buy-In: How to Convince Senior Management
Does this sound familiar? You’re keen to move your organization into the digital marketing age,...
Four B2B Buyer Habits Your Boss Needs You to Know
The old saying is true now more than ever: first impressions count. The rise of the social buyer...
A Giant Journey: Connecting with Sierra Leone
Last year, I was fortunate enough to meet Christian Kamara, the National General Secretary and...
New Year, New Priorities: Keeping Up With Content in 2014
With 2014 upon us, marketers are reflecting on the year that was all about content. And folks, if...