Advertising Case Study
KP Vinyl Advertising Case Study
KP Vinyl Siding partnered with Digital Giants to create a web presence strategy along with a digital advertising campaign to promote their line-up of vinyl siding products in some of their key markets in the United States.
KP Vinyl Siding challenged Digital Giants to increase their website leads by 388% per month, all in 3 months!
Digital Giants never backs down from a challenge…
How we got there
- We created and launched highly targeted ad campaigns on Facebook and Google.
- Create a landing page for the campaign to more clearly showcase the benefits of the client’s vinyl siding offerings and a compelling call to action.
- A/B tested components of the landing page to optimize conversions.
- Developed targeted messaging for each of the persona’s interests.
- Created variations on the ad creative and tested new creative formats to improve engagement.
- Exceeded the lead objective: we increased the leads per month by 428%.
- Achieved an average cost per click of $0.17 on Facebook.
- Achieved a 6% click-through rate (3x the industry average) on the video and carousel creative we created for Facebook.
- We are not able to reveal sales numbers and conversions but the feedback has been very positive.
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