by Marc Hill | Jan 23, 2014 | Business, Digital Marketing, Web Presence
Does this sound familiar? You’re keen to move your organization into the digital marketing age, but senior management keeps trumpeting “tried and true” “if it ain’t broke..” yadda yadda yadda. It’s like an endless loop of pre-internet, Seinfeld reruns? So how do you...
by Marc Hill | Jan 17, 2014 | B2B, Research, Web Presence
The old saying is true now more than ever: first impressions count. The rise of the social buyer means your customer is spending more time online researching products before purchase, buyers are using social media platforms and mobile devices to research products,...
by Marc Hill | Jan 14, 2014 | Digital Marketing, Sierra Leone
Last year, I was fortunate enough to meet Christian Kamara, the National General Secretary and Chief Executive Officer of the YMCA of Sierra Leone (YMCASL). He was visiting the YMCA of Simcoe Muskoka as part of their international partnership. He was keen to hear...
by Marc Hill | Dec 30, 2013 | Business, Content Marketing, Research
With 2014 upon us, marketers are reflecting on the year that was all about content. And folks, if you haven’t embraced it yet, wake up and spend the money because the trend is holding and growing. It’s not just big brands like Coca-Cola that have turned traditional PR...
by Marc Hill | Dec 12, 2013 | Research
The holidays are upon us and another year draws to a close. Tis the season of making lists, both reasonable and fantastical. As a business, if you could create your digital marketing wish list, what would it be? According to the research from our 2013 Digital...
