Want to increase your bottom line? Start by building your web presence
1st November 2013
The digital landscape today is rapidly changing. The traditional methods of finding new prospects and converting them into customers is no longer. In fact, 81% of customers start their buying process with a web search and 9 out of 10 business buyers will find you when they are ready to buy (not the other way around like the good ol’ days).
What will your prospects find when they Google your company?
Now ask yourself: what will prospects see when they Google your company or services? Will it be a negative review? An out-of-date website? Your competition?
Creating a web presence for your company is just as important as your bricks and mortar building. You need to start with a strategy that leverages your company’s strengths and overcome your challenges. And don’t just look at what your competition is doing right…look at what they are doing wrong and then seize the opportunity.
How can I increase sales and build leads online?
We hear this question all the time, “How can I increase sales and build leads online?” The answer is simple: you need to develop an informative, engaging and fully integrated online marketing strategy for your business. Here are the essential steps, at a high level:
- Step 1: Clearly define and differentiate your company and brand
- Step 2: Identify your unique offering
- Step 3: Develop your content, social and search strategies and tactics
- Step 5: Activate your social media sites
- Step 6: Connect with your audience
Once you’ve worked through these steps, either internally or with a digital marketing agency, you will have a birds eye view of what you need to do to increase sales and build leads online. In essence, you will have a solid web presence strategy that encompasses everything about your business and brand, including: your website, social media spaces, directory listings, review websites, public forms and any other online communities.
And unlike traditional marketing, digital marketing is highly measurable. So the question is, what are you waiting for? If you want to see how you’re ranking today, check out our web presence assessment tool. It’ll cost you nothing and we promise not to harass you.