Website Development Portfolio
CFS Counselling
CFS Counselling, serving Barrie and Muskoka, partnered with us to elevate their online presence after noticing that clients were struggling to locate essential information about their counselling services. We guided them through an in-depth strategy that included mapping the unique pathways clients take to access care, developing a new website architecture, and identifying content improvements. This collaborative process resulted in a website that’s welcoming, accessible, and purpose-built to help CFS Counselling reach more people who need their support.
Category
Not for Profit
01
Site Architecture
We revamped CFS Counselling’s website with a strong focus on intuitive navigation and effective communication. By analyzing the steps clients take—from seeking information to booking a session—we reorganized services such as Individual Therapy, Family Counselling, and Resources into a streamlined structure. This ensures that visitors can find what they need quickly, while each section is optimized to support CFS Counselling’s search visibility and outreach goals.
02
Location Pages
To help CFS Counselling broaden their reach and connect with new communities, we built specialized pages for each of their service locations. These pages were crafted to speak directly to the needs of local audiences and feature area-specific content, making it easier for people to discover the right support close to home. Each page also reinforces CFS’s commitment to quality care and positions them as a trusted resource within every community they serve.
Expanding the site with these targeted local pages has allowed CFS Counselling to increase their visibility and attract more clients from across the region. This approach not only enhances online presence, but also helps build stronger relationships with new and existing clients by demonstrating deep knowledge of each area’s unique needs.
Optimized for Speed
One of the top priorities for the new CFS Counselling website was ensuring a fast, responsive experience for all users. We incorporated advanced performance techniques—such as optimized images, streamlined code, and upgraded hosting—to keep load times to a minimum. These enhancements support both client satisfaction and search rankings, helping the website serve its visitors effectively on any device.
Mobile First
Understanding that many clients access mental health resources on their phones, we put extra care into mobile design and testing. Every part of the website adapts smoothly to different screen sizes and devices, making it simple for clients to navigate, find information, and get in touch, no matter how they visit.
