Website Development Portfolio
JN Roofing & Contracting
JN Roofing & Contracting, based in Barrie and serving surrounding areas, approached us to update their website after realizing that potential clients were having difficulty finding key information about their roofing services. We took them through a comprehensive process that involved mapping out each target persona’s buyer journey, creating an optimized sitemap, and identifying content gaps. This approach ensured the new website was both user-friendly and optimized for search performance, providing a seamless experience for visitors and helping JN Roofing connect more effectively with their audience.
Category
Service Based Business
01
Website Structure
We restructured JN Roofing’s website to improve both user experience and search performance. By mapping out the buyer journey, we identified key service areas like Residential Roofing, Commercial Roofing, and New Construction, and reorganized them into an intuitive sitemap. This helped users quickly access the information they need while ensuring each section was optimized with clear, SEO-focused content for better search engine visibility.
02
Location Pages
To help JN Roofing expand its reach and tap into new markets, we created dedicated location pages for key service areas. Each location page was carefully optimized for local search, ensuring that potential customers in those regions could easily find JN Roofing’s services when searching for roofing contractors nearby. These pages featured tailored content that highlighted the company’s expertise, service offerings, and commitment to quality in each specific market, making it clear that JN Roofing is a trusted local provider.
By expanding their digital footprint through these targeted location pages, JN Roofing is now able to capture more leads from surrounding areas and grow their presence in new markets. This localized approach not only boosts visibility but also builds trust with potential clients by showcasing the company’s knowledge of roofing needs specific to each region.
Slide to see the before (left) and after (right) of the JN Roofing & Contracting website
Optimized for Speed
A key focus of the JN Roofing website redesign was optimizing site speed to deliver a faster and smoother user experience. We implemented several technical enhancements, including image compression, streamlined code, and optimized server configurations, to ensure that the site loads quickly across all devices. These improvements were essential for both user satisfaction and SEO, as faster websites tend to rank higher on search engines and keep visitors engaged longer.
By reducing load times, we significantly improved the overall performance of the site, helping JN Roofing deliver information to potential customers without delay. This optimization not only enhances the user experience but also increases conversion rates by ensuring that visitors can navigate the site efficiently, whether they’re on mobile or desktop.
Mobile Friendly
While every Digital Giants website is designed to be mobile-friendly, we take extra steps to ensure that it not only looks great but functions seamlessly across all devices. We conduct extensive mobile testing to confirm that every page element adapts perfectly, from navigation to content layout. If any sections don’t transition smoothly to mobile, we manually adjust them to guarantee an optimal browsing experience for users, no matter the device they use.
Other Recent Projects
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1-866-441-1586
info@bedigitalgiants.com
Barrie, Ontario, Canada