Website Development Portfolio
FDT Law
Ferguson Deacon Taws LLP (FDT Law), a long-standing legal firm with offices in Midland and Innisfil, partnered with Digital Giants to refresh their online presence and bring their outdated website in line with their modern brand identity. With clients across Ontario and a reputation built on clarity, compassion, and strategic representation, FDT Law needed a website that communicated their approachable nature while supporting a diverse range of legal service users.
Their previous website was outdated, difficult to navigate, and no longer reflective of who they are or how they serve their clients. We worked closely with the firm to redesign the website with a modern user experience, clearer pathways for key personas, including long-term disability claimants, civil litigation clients, wills and estates clients, and real estate clients, and a mobile-first design that supports visitors during important moments.
Category
Professional Services – Law Firm
01
Website Design & User Experience
We redesigned the FDT Law website with a clear focus on simplicity, accessibility, and user confidence. While the overall sitemap structure remained familiar, the experience was transformed to align with the needs of their clients.
The new design introduces clean layouts, updated styling, a refined visual system, and an empathetic tone that reflects FDT’s brand – professional, human, and supportive. Persona insights guided every decision, ensuring the content and structure addressed the emotional and practical needs of each audience.
By aligning messaging, layout, and content flow with these expectations, the new site supports visitors at every stage of their legal journey.
02
SEO & Performance Enhancements
To strengthen FDT Law’s online visibility and ensure a smooth browsing experience, we implemented several performance-focused improvements throughout the site.
This included:
- Full mobile responsiveness
- Image optimization
- Faster load times
- Foundational SEO updates, including schema markup for services, FAQs, lawyers, and locations
These enhancements help search engines better understand and rank the content while ensuring that users enjoy a fast, reliable experience on any device.
03
Enhanced Content & Accessibility
Clear, approachable content was essential for a site serving clients who may be stressed, overwhelmed, or navigating complex legal situations.
We added several content features to improve clarity and accessibility, including:
- A redesigned Meet the Team section
- Structured lawyer bios
- Comprehensive FAQs supported by schema markup
Every piece of content was designed using plain language and structured to help users quickly find and understand what they need, reflecting FDT Law’s commitment to empathy, professionalism, and clarity.
Slide to see the before (left) and after (right) of the FDT Law website
Mobile-Friendly Experience
Many of FDT Law’s visitors search for legal help on their phones, often in urgent or emotionally charged situations. Improving the mobile experience was critical.
The new website is fully mobile-responsive, featuring:
- Clear, readable text
- Simplified navigation
- Fast performance across devices
Users can now easily find legal information, explore services, and contact the firm without friction, no matter where they are or what device they’re using.
