Website Development Portfolio
Wall-Armstrong & Green
Wall-Armstrong & Green, a Barrie-based law firm serving Simcoe County since 1977, partnered with Digital Giants to redefine their online presence. Their previous website no longer reflected their evolution as a modern, trusted legal partner. The goal was clear: create a refreshed brand and website that communicates integrity, transparency, and respect for clients’ time while offering a seamless user experience across all devices.
Category
Professional Services – Law Firm
01
Branding & Visual Identity
Our first step was to modernize the firm’s visual identity while preserving its legacy and trustworthiness. The refreshed brand design introduced a calm and sophisticated colour palette, clean typography, and simplified logo applications to reflect professionalism and approachability. Comprehensive brand guidelines were developed to ensure consistency across digital and print assets, including business cards, letterheads, and presentation templates.
This visual refresh laid the foundation for a cohesive digital experience, one that positions Wall-Armstrong & Green as both established and forward-thinking in the legal space.
02
Local SEO & User Experience Optimization
To enhance visibility throughout Barrie and nearby areas, local SEO best practices were implemented from the outset. This included optimizing page URLs, meta titles and descriptions, and applying structured schema markup to highlight key service areas and contact details in search results. The website also features an improved contact form, clearly displayed office hours, and integrated Google Maps functionality, making it easy for visitors to get in touch or find directions. Together, these updates improve search discoverability while creating a smoother, more intuitive experience for potential clients.
Slide to see the before (left) and after (right) of the Wall, Armstrong & Green website
Mobile-First & Accessibility
Recognizing that many users search for legal help on mobile devices, the website was built with a mobile-first mindset. Responsive design ensures that the experience remains consistent and easy to navigate on any screen size.
We also ensured AODA Level AA compliance, making the site accessible to all visitors. This focus on accessibility and usability aligns with the firm’s core value of respect for every client.
Results
The new Wall-Armstrong & Green website delivers a refined user experience that’s as professional as the firm itself. With a focus on clarity, performance, and accessibility, the site now represents who they are today, a trusted, modern law firm ready to guide clients through life’s most important decisions.
