by Marc Hill | Sep 12, 2014 | B2B, Business, Digital Marketing, Web Presence
In a previous blog, we wrote about the importance of pay-per-click advertising for manufacturing companies. But I need to make something clear: pay-per-click advertising is just one piece of the puzzle when it comes to building a web presence for any organization. So...
by Marc Hill | Sep 3, 2014 | B2B, Content Marketing, Digital Marketing
Welcome to the visual era of content marketing. Attention spans are decreasing, and so has our ability (and desire) to digest written content. Who has time to read drawn out paragraphs of written information? Its presented businesses with a problem: how can we keep...
by Marc Hill | Aug 19, 2014 | B2B, Digital Marketing, Social Media
It’s one of the most asked questions we get from B2B companies: does my business need to be on Twitter? The short answer is, yes. Now let me paint a picture to explain why. It’s winter and there’s a terrible storm. Your business sells industrial-grade ice melter to...
by Marc Hill | Jul 16, 2014 | B2B, Digital Advertising, Digital Marketing, Social Media
This article is part two of two in our series on Twitter website cards. To catch up to speed, learn how to create your first Twitter website card in part one. If you’re like a number of B2B and consumer brands out there, you’ve likely looked into advertising online,...
by Marc Hill | Jul 9, 2014 | B2B, Digital Advertising, Digital Marketing, Search Marketing
As someone who’s been watching marketing evolve over two decades, it’s been easy to see the trends and digital marketing adoption for business to consumer (B2C) companies. B2C companies are truly pulling out all stops to market and advertise their brands to customers....
