Off-Page SEO Services
What happens off your site makes a difference for your rankings
What is off-page SEO?
Off-page Search engine optimization (SEO) (or off-site SEO) refers to the actions taken outside of your website that affect your rankings on search engine results pages (SERPs).
These ranking factors impact the perception of your website’s authority, trustworthiness, relevance, and popularity. Optimization of these factors is achieved by having reputable sites “vouching” for your content and website.
This is done through the process of building and adding in links. In a non-digital comparison, think of it as the company you keep or the suppliers you deal with and how they help build and enhance your reputation. There are a number of different methods to do this. Digital Giants can help you find the best method for your organization.
Off-Page Ranking Factors
Optimization doesn’t stop once your site is finished. More than 50% of website ranking factors are off-site.
While these factors are constantly changing, we know that things such as incoming link quality, link features (anchor text sources) and social metrics are all used by Google to determine a website’s ranking.
Digital Giants will work with you to develop an off-site strategy that meets your organization’s needs and helps you reach your audience. Working closely with your organization, Digital Giants will identify opportunities such as link building to grow your digital presence, influence on the web and drive more users to you.
- Quality of links to domain – 20% 20%
- Quality of links at the page level – 19% 19%
- Page level content quality – 14% 14%
- Page level content length, readability & load speed – 9% 9%
from https://moz.com/
Resources
How To Create an SEO Strategy
To craft an effective SEO strategy you need to follow a process. Outlining your steps and tailoring them to your needs will help you to create a...
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