Convincing the C-Suite to Invest in a Web Presence
Learn how to present your case to management.
Research has shown that more than three-quarters of the B2B buying process happens online, before a potential customer even contacts a supplier. That means your prospect has already researched your company and formed an opinion by the time they consider working with you. Are you present when they are searching, with the right content to encourage them to connect? If not, you need to build a digital marketing strategy with a strong web presence.
Using this practical guide, you’ll be armed with all the information you need to present your case to management.
Learn how to explain:
- What’s in a web presence and why is it important
- How web presence impacts the bottom line
- What the three key components of web presence optimization are
- What role web presence plays in a prospect’s buying process
Download your free guide to convincing the C-Suite today.
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