SEO in 2023: What Can We Expect?
As we move further into the 21st century, the world of search engine optimization (SEO) is constantly evolving. It’s hard to know what will happen in the future, but certain SEO trends will continue to influence search.
Six SEO Predictions for 2023
- Emphasis on mobile optimization
- User experience is a priority
- Voice search continues to grow
- Increased use of image search/ recognition
- Structure data is a must have
- Website security is needed to protect user data
1. Mobile Optimization
Mobile optimization is important with more than 60% of people accessing the internet via their smartphones and other mobile devices. Design should be responsive to smaller screens and load quickly for optimal user experience.
There are a number of factors that affect mobile optimization. Examine your webpage via Google’s Web Developer Extension to view how it appears on various devices. You can also use Google Lighthouse in Chrome to test your page speed on mobile devices.
2. User Experience
User experience will be a top priority. Google has placed a greater emphasis on user experience in recent years. Websites with good usability and user experience will rank higher in search results. For a successful website, make sure it is mobile friendly, has quality content, easy navigation, and has an attractive design.
To improve your user experience you may find that you need to do some content updates. Users will prefer 1 type of content format over another depending on the search. Your old blog may need to become a listicle or infographic or there may be an opportunity to create video content.
3. Voice Search
Voice search will become more important. The use of voice assistants like Amazon’s Alexa and Google Assistant is increasing, and this trend is likely to continue. As a result, optimizing for voice search will become increasingly important. This can include things like using long-tail keywords and including natural language phrases in your content.
4. More Users Will Use Image Recognition
With the recent introduction of tools such as Google Lens users can use this technology for a variety of purposes. Google Lens can help users with things such as translating text, identifying plants or animals, discovering products or finding similar images. People used Google Lens more than 8 billion times a month in 2022. As more people use this technology, optimizing images and content to win these search results is increasingly important.
5. The Importance of Structured Data
Structured data will be crucial. Using structured data allows search engines to better understand your website’s content and can help improve your search rankings. This can include using schema markup or other forms of structured data to provide context and meaning to your content.
Adding structured data to your website can enable search results that will be more engaging for your audience. This will increase the chance they will interact with your website through what is called a rich result. Find out about the advantages of structured data and how to use it by reading Google’s Introduction to Structured Data Markup.
6. Website Security
Security will be a major concern. Websites must prioritize security to protect data from cyber threats. Using HTTPS to secure data sent between a website and its visitors, and employing secure login methods, can help protect data.
Overall, the future of SEO in 2023 is likely to be shaped by a combination of these and other factors. By monitoring SEO trends and adapting your strategy accordingly, you can help ensure that your website stays ahead of the curve. By continuing to attract traffic from search engines you will have a better chance of driving conversion. If you would like to discover your SEO opportunities we are offering free website audits.