If you’ve been keeping up with our blog or digital marketing resource guides, you’ve probably noticed that digital marketing has a language all of it’s own. But understanding some of the most common digital marketing terms is one of the first steps towards implementing them.
Digital marketing is about much more than just social media, a website and content. Often when we start talking CTAs, SEO, conversions and anchor text, we see looks of puzzlement staring back at us.
Failure to adopt digital marketing strategies will leave businesses far behind competitors when it comes to leads and sales — and as the saying goes, knowledge is power. There’s never been a better time to get up to speed on some of the terms that should be part of your everyday modern marketing mix.
To simplify the learning process, we developed an easy beginner’s guide to digital marketing lingo.