Today’s B2B buyer can research your entire industry in minutes. In fact, 71% of B2B buyers start their research with a generic online search. They take a path of about 12 queries before engaging with a brand, and by the time they reach out to you, they are 57% of the way through their purchase decision. That’s a lot of statistics saying one thing: to generate leads and sales, your business needs to be found online.
But when a potential buyer lands on your site, it needs to communicate your offering directly to them, it must build trust, educate and then take them on a purchasing journey. Today, they are in charge, 24/7, from any device, anywhere, visiting websites that:
- Show up in a search engine when they type in a keyword or phrase
- Perform well on their tablet or smartphone
- Offer the right content to keep them engaged and informed
- Provide opportunities for action and connection
If your website isn’t doing this, you might as well have a sign on your door saying “we’re closed.”
The Ultimate Guide to a High Performing Website
So what does this mean? It means that it’s time to start thinking of your website as a marketing and sales tool — the place where all the pieces of your digital marketing strategy will lead.
To do this, we’ve prepared the Ultimate Guide to a High Performing Website. This practical guide will prepare you to turn your website into a channel for growing online connections, generating leads and driving sales.
Covering everything from diagnosing your current website, to SEO, to design, functionality and content essential, this guide provides checklists and worksheets that will set you up for success.
Get started by downloading the ebook…