Build Your Web Presence For B2B Leads B2B buyer behaviour continues to evolve, and one thing is very clear: research and decisions are being made online. Digital optimized content marketing is now more important than ever. This is a startling reality for the 49% of...
Does this sound familiar? You’re keen to move your organization into the digital marketing age, but senior management keeps trumpeting “tried and true” “if it ain’t broke..” yadda yadda yadda. It’s like an endless loop of pre-internet, Seinfeld reruns? So how do you...
The old saying is true now more than ever: first impressions count. The rise of the social buyer means your customer is spending more time online researching products before purchase, buyers are using social media platforms and mobile devices to research products,...
Last year, I was fortunate enough to meet Christian Kamara, the National General Secretary and Chief Executive Officer of the YMCA of Sierra Leone (YMCASL). He was visiting the YMCA of Simcoe Muskoka as part of their international partnership. He was keen to hear...
